The Changes in SEO Copy-writing Post The Penguin Update

Penguin is the latest update that has come out from Google’s sleeves. The objective of Google from launching this update is to make search results more relevant and without any spam. Now a searcher gets the most apt and quality responses for the search query.

The Penguin update is known with the name of ‘over-optimization’ or ‘web spam’ update, the two names that are mostly associated with SEO based copywriting. The smart internet marketing companies have immediately adapted to this update and have changed their copywriting strategy immediately. The lines below explain how the Penguin update has and will affect SEO copywriting.

SEO Copywriting:

It is a process by which a website or a blog makes sure that the search engine knows what the blog or website is all about so that it can appear in response to a relevant query. In this process an SEO copywriter emphasis on using certain keywords, that are relevant to the query, and tries to create content around those keywords.

SEO Copywriting Post Penguin:

Although Google from day one has been emphasizing on a content that is created for users and not search engines, however, after the Penguin update it has become mandatory for SEOs to make and generate content that is for the eyes of users, thus increasing the responsibility of copywriters. The way SEO copywriting will has transformed post Penguin is discussed as follows.

Keyword Stuffing:

The stuffing of keywords is a big no-no after the Penguin update. Although, Google has been hunting, keyword stuffed content from the beginning, however, after the Penguin Google has given its final verdict of no tolerance.

Related Keywords:

Google in its various releases has instructed the SEO copywriters to include relevant keywords in their content to make the content more user friendly. It is a wise ploy on part of SEO to target only one to two keywords per page, however, the Penguin emphasis on using relevant keywords on those pages as well, because the relevant keywords give the message to the search engine that content has diversity, more semantically correct, and offers value to the users, instead of merely satisfying the search engine requirements.

Moreover, the use of relevant keywords make the content more compelling and intriguing for the user, thus more attraction and traffic the content gets.

Highlighting Keywords:

The earlier tactic with SEO copywriters pertaining to keywords was that they would highlight the keywords in the text like making them bold, italic, or underlining them. However, the Penguin update has made them to change their strategy, and now they highlight phrases and sentence rather than simply the target keywords. It makes the information easy for the reader to skim.

Anchor Text:

Prior to Penguin update, using anchor text for the target keyword was a popular strategy in search engine optimization. Although it is still valid now, however, post the update, the emphasis is on using relevant keywords in anchor text along with the target keywords.


Out of all the SEO aspects, the one aspect that has taken the most impact is the copywriting area. The SEO copywriters now need to focus their attention on users, and develop content that is informative for users besides being search engine friendly.

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