A midst all the color and buzz of virtual world, lies the prime objective of convincing audiences to practically get engaged with a business. Any website boasting of every other aspect to please web audiences, but lacking in its ability to convert visitors into leads, offers businesses nothing practically. This is definitely not what business owners want after investing highly in online marketing.
This article is focused on furnishing readers with three of the most important traits of Conversion-Optimized Web Design; so here it goes:
1st Trait: High Usability
Majority of experts strongly back the fact that high usability of a website works as the solid foundation a website needs in becoming highly conversion optimized. Being usable simply means helping users in getting the best of interaction with a website in a manner as convenient as possible. Convenience is one of the very basic elements audiences primarily seek out of a website; so:
- Inculcating increased usability in a website means making different elements of a web design distinct from each other as well as from their surroundings, and their appearance should help users develop an idea of what they are made to do
- In virtual world, perception counts even more. A highly usable design should be the one that creates a perception of ease of use to visitors. This would help their mind to believe that things are going to be handled easily, thus helping them extract more ease out of their online interaction with a website
2nd Trait: Persuasiveness
There might be a case where a website fails to successfully convert visitors into leads despite having all the essential elements of high usability. One may inquire, how? Well, because high degree of usability is not the only requisite of successful web designing endeavor capable of converting visitors into leads. There is another essential element to it, i.e. persuasiveness of the web design. High usability devoid of required level of persuasiveness is nothing but inefficient way of convincing people to get into business with a website. In other words, persuasiveness of a website simply complements the positive effects created by high usability of a website, and without both of them in appropriate proportion; success of a website in terms of conversion rate is hard to come by.
3rd Trait: Appropriate prioritization
Dont be surprised much if you find your website still not being able to bring in as much of potential customers as you expected it, despite of amalgamating enough of usability and persuasiveness; because there might be something very critical missing yet, i.e. appropriate prioritization. All the usability and persuasiveness of a website might not suffice in convincing visitors engage with a website in business terms if different elements of a website are not prioritized accordingly, not being helping users focus on what might seem more important and beneficial to them.
As mentioned earlier, if a website is not successful in bringing in new business prospects to a business by generating more of successful leads; all the efforts will be futile in the end. To make sure that a best web design firm is able to come up with a design solution capable of generating new business leads, incorporation of the three elements described above can be best of the help; so, give it a try.