One of the important parts of the job of professional online marketers or webmaster is to analyze the performance of a website by conducting SEO audit. As the name indicates, in this audit the webmasters review the performance of the website by keeping in mind the SEO practices, and come up with recommendations on how things could be made better.
The professional SEO services providers when conducting SEO audit, consider the activities as either strategic or tactical. Performing an audit with such a technique holds various benefits. The lines below explain the difference between strategic and tactical, and how classifying the audit into these two types can help in a better audit.
Strategic And Tactical:
If a webmaster performing SEO audit, identifies a fault in any of the activities, and then goes on to present the right way of performing it, and the possible benefits and importance of performing it the right way, then such an audit would be consider a strategic audit.
If a webmaster when performing audit, finds out a flaw in any of the activities, and then goes on to bring the solution to the problem, not just drawing a map of it, then such type of audit is considered as tactical audit.
Benefits of Strategic Vs. Tactical:
The classifying of audit into tactical and strategic has various benefits, the main of which consequently end in saving time and money. The salient benefits a webmaster can achieve by such classification are given below:
1. Review Process Reduction:
Once an SEO auditor identifies the type of audit which he or she is performing, then it saves a lot of time for the auditor, as the activities concerning each type of audit are properly identified. Therefore, an auditor wont spend time on reviewing activity that belongs to tactical audit if he or she is concerned with performing strategic audit.
2. Focus on Relevant Activities:
Once you have identified the class of the activities in the audit, then your focus would only be on the concerned activities. A strategic audit would have nothing to do with activities that are not relevant no matter how charming the activities seem.
SEO audit reports are usually very extensive and range from 30 to 100 pages. Therefore, the audit takes a lot of time, and time means money. Hence, if an auditor indulges in reviewing an activity that is not required or relevant to the audit then it results in waste of time and money. On the other hand, focusing attention to either only strategic or tactical activities helps save time and consequently money.
4. Increase in Quality:
When an online marketing company knows about the activities it is going to consider during the audit the quality of the audit automatically improves. Once the activities are shortlisted pertaining to the type of audit, the auditor can then give the activities his or her whole attention, resulting in better recommendations and results.
5. Improved Clients Understanding:
When a report is prepared for the client, it makes it easy for the client to understand the report if it is classified into strategic and tactical domain. Therefore, the more apt and relevant information is provided to the client, the more the understanding of the client develops.
In short, classifying an audit into strategic and tactical categories can help an auditor produce the most relevant apt and quality audit that is both time and money saving for the business.